Google Ads questions, answered plainly
Plain answers to the questions small-business owners ask about Google Ads.
- How do I audit my Google Ads account?A plain checklist for small business owners: five checks that find wasted spend in a Google Ads account, in the order to do them.
- Can AI run my Google Ads?AI can already do much of the routine work in Google Ads. Here is what to hand over, and what to keep approving yourself.
- Why aren't my Google Ads converting?Ten minutes of checks that find why Google Ads clicks are not turning into calls, forms or sales, starting with the most common cause.
- What does Google Ads management cost?How agencies and freelancers usually charge for Google Ads, and the questions to ask before you hire one.
- How much should I spend on Google Ads?How to choose a Google Ads budget for a small business, how daily budgets really work, and when to raise or cut it.
- How do Google Ads work for a small business?A plain-English guide to Google Ads for small business owners, with links to our checklists for the questions that come up next.